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Facebook tests a new buy button

Date: 21.07.14 | Section: News
The social media platform discreetly announced it is testing “a new way for people to discover and buy products on Facebook.

Infographic: Facebook advertisers increased revenue 60% over Christmas

Date: 29.01.14 | Section: News
Facebook advertising demonstrated performance improvements in the last quarter of 2013 due to greater consumer interest during the holiday shopping season.

Facebook and Twitter play key role in Google search rankings research reveals.

Date: 19.06.12 | Section: News
The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research.

Facebook sponsored ads – 44% of people say they would ‘never’ click on them

Date: 21.05.12 | Section: News
Should brands bother with Facebook advertising if 44% say they would never click on a sponsored ad?

Why most Facebook users get more than they give

Date: 26.03.12 | Section: News
Most Facebook users receive more from their Facebook friends than they give, according to a new study that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being.

82% of Facebook pages make less than 5 posts a month

Date: 20.03.12 | Section: News
Independent research of 1.7 million Facebook Pages, categorized across Business, Personal Brands and Interest Groups reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month - hugely underutilising the platform and falling short of fully engaging fans

Study finds that Facebook and Twitter symbols subconsciously influence online buying decisions

Date: 12.03.12 | Section: News
The display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website increases the likelihood that consumers will buy some products, and reduces the likelihood that they will buy others.

Facebook ads to appear on mobiles for first time with ‘Premium’ service

Date: 04.03.12 | Section: News
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.

Report - Facebook has an overall economic impact of €2.6 billion in the UK

Date: 10.02.12 | Section: News
Across the EU and Switzerland, Facebook enabled an economic impact of €15.3 billion in 2011, supporting 232,000 jobs

Carberp steals e-cash vouchers from Facebook users

Date: 18.01.12 | Section: News
Recently, Trusteer came across a new configuration of the Carberp Trojan that targets Facebook users to commit financial fraud.