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Mobile coupon redemption rates to reach 8% globally by 2016 as North American and Western European adopt campaigns

Date: 11.01.12 | Section: mcommerce
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600m regular mobile coupon users worldwide.
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