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Mobile coupon redemption rates to reach 8% globally by 2016 as North American and Western European adopt campaigns

Date: 11.01.12 | Section: mcommerce
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600m regular mobile coupon users worldwide.

Retailers still failing to match consumer appetite for mobile

Date: 30.11.11 | Section: ecommerce
Less than a quarter of retailers are harnessing the power of m-Sites, despite consumers becoming increasingly comfortable with the concept of purchasing via their mobile phone.

Consumer confidence in mobile commerce rises

Date: 25.10.11 | Section: News
Ecommerce businesses offering customers the chance to purchase items on their mobile handset may have seen a significant rise in sales as fewer consumers abandon their selections.

PayPal unveils mobile commerce strategy

Date: 15.09.11 | Section: eCommerce Expo 2011
PayPal has made public its plans to roll out new features that aim to facilitate its transition from an online-only business to a provider of mainstream payments.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals

Date: 02.09.11 | Section: mcommerce
According to a new report from location-based media company JiWire, 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals.
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